Here's What You Can Do About AI Right Now
Last week in the Anti-Generic Newsletter, I addressed three contrarian approaches I'm using (catch up on Episode 3 here) to tackle the major market forces shifting the economic landscape of all businesses today (read Episode 2 here).
By now, you might be wondering what these somewhat academic discussions have to do with the actual business I run around copywriting, messaging and business growth.
So today's newsletter is dedicated toward making that plain.
The gap in the marketplace
When AI became widely accessible to the everyday business owner and professional back in the fall of 2022, it promised to speed up efficiency.
And as all business owners and professionals know, "Time is money." So with greater efficiency, you can normally expect greater revenue and profits.
But this is not what happened.
Instead, AI was so disruptive to the market that most businesses took one of two paths:
Path A: They ignored AI.
This group of business owners (in which I include myself for the first two years after AI became widely accessible) thought AI was over-hyped and morally questionable. They thought it would become highly regulated. So they conducted business as usual, and avoided folding AI into their workflows, products and services.
These business owners largely got left behind. A Boston Consulting Group study found “widening AI value gap,” where leaders’ higher AI investment translates into roughly double the revenue increase vs laggards and 40% more cost reduction; laggards report only “minimal” revenue and cost gains. Source.
Those who refused to become early adopters of AI technology saw a relative drop in both revenue and profitability as compared with their competitors. And they are now finding that they've lost out on several years where they could have enjoyed substantial growth.
Path B: They overindulged in AI integration.
Instead of ignoring AI, this group tried to AI-ify almost everything, from their internal workflows to their external products and services.
They became "novelty drunk," putting AI into all of their processes without any sort of clear strategy or end goal. Those who took this path massively diminished their credibility with their audience and harmed their reputations. They saw customers and clients move to competitors who still met their demands and hadn't outsourced everything to robots.
A Forbes article from August 2025 found that ". . . roughly ninety‑five percent of corporate AI experiments never make it out of the novelty phase. They burn time and budget . . ." Source.
When companies treat AI like a shiny object, instead of a strategically-tested system, they also risk lowering their sales and profitability as they waste their resources of fruitless initiatives.
My Strategy: The Miraculous Middle
What I observed in my own industry of copywriting, messaging and business growth strategy, is that neither of these approaches has worked out well for founders and executives.
When you ignore AI, you're missing out on an impactful tool that your top competitors are using to grow.
But when you rely on AI too heavily, you start to sound like everyone else in the marketplace. AI averages you out. And we all know that average doesn't cut it in today's marketplace.
What you want to do instead of fumbling down Path A or spiraling out on Path B is to walk with purpose along Path C, or what I call The Miraculous Middle.
You do need to use AI, but you need to use it as an amplifier of everything that makes your voice and business unique.
I saw this gap in the marketplace, that all the business growth and messaging specialists I followed were either completely anti-AI or they were totally gung-ho to the point of removing human inputs.
Neither extreme approach works.
The Miraculous Middle, however, is where we take your unique perspectives, language preferences, and worldviews and we train AI systems to be able to collaborate with you effectively and efficiently.
This is the only way you keep ahead of the advancements in your market and niche, yet still stay Anti-Generic.
And since I haven’t seen anyone in the messaging and copywriting space making offers that both incorporate the use and benefits of AI and encourage you to retain the special human perspective that sets you apart from everyone else, that’s what all of my current offers are geared toward doing.
A Human-First Approach
There is a fascinating interview I stumbled upon earlier today between entrepreneur Steven Bartlett and AI Journalist Karen Hao around the ultimate mission of those in charge of the most prominent AI startups.
The interview is worth a listen. (I'd link it directly but my email software provider tells me that linking to a Youtube shortlink is often marked as s*am and I want you to be able to receive this email).
Almost certainly, there are bad actors at or near the top of some of these tech companies whose goals in promoting these tools are nefarious.
Some might even go so far as to argue that AI is being built to fully replace humans (an idea that so many science-fiction films have already tackled, and it never seems to work out well for us).
So, how do you use something you're concerned might be out to obliterate you?
Do you ignore the tools altogether and give up your business because you get left behind?
I don't think that's the way.
My goal is to get smart entrepreneurs and professionals who actually care about doing work that improves people's lives using these tools in effective and strategic ways.
We have to ensure that good people who care become knowledgeable about the impact of these tools if we have any hope of preserving their positive aspects for future generations.
We cannot leave this technology purely in the hands of bad actors, which is what so many misguided business owners — who don't want to participate in a system that undoubtedly does have some negative consequences — think we should do.
Opting out just isn't an effective solution.
Learn to use the system effectively so that your business can not only survive, but thrive.
That's the ONLY way you'll continue to have a powerful voice in the marketplace.
And with power comes influence.
My mission is to help grow businesses by strategically integrating AI tools into their workflows, processes and offers.
But I only want to work with and equip professionals who advocate for guardrails around AI so that we as a society can get the positive benefits of the technology while curtailing as many of the negative consequences as possible.
In other words, the "AI is everything!" crowd is not who I'm here to serve. I'm here for the founders who know that AI is the future and they want to learn how to steward it as a resource within their business.
Here's why I can help
Merely being able to observe a gap in the marketplace doesn't mean someone is equipped to fill that gap.
But when it comes to helping business owners and professionals maintain a human-first, AI-amplified perspective on growing their reach and impact, I've built the expertise and gained the credentials to support my clients in a way that no one else in the world can.
My professional background is in law, and I continued to hold active law licenses in both Mississippi and Tennessee. I understand how to read regulations and portions of the United States Code pertaining to intellectual property, and I'm closely following the impact of AI on copyrights, trademarks, and other forms of IP.
As someone who's built a $3 million+ digital business, I'm also intimately familiar with marketing strategies and how to craft a specific blueprint for each promotion or launch to appeal to your unique audience across the channels where your ideal client spends time.
My Clickworthy Copywriting Certification® was a million-dollar offer in itself, and I've supported 8- and 9-figure personal brand business owners in creating massive launch revenues.
I'm a people-first person. I love getting to know people all around the world. It's why I lived in both Argentina and France during my undergrad years, and why I spent a year as a Rotary Ambassadorial Scholar to Switzerland (plus did a year of law school taught in French!).
I believe people matter, and we're not replaceable by technology.
And then there's the nerdy fact that both my father and I are in MENSA and I was trained from a young age to look at everything deeply and observe every argument objectively for flaws or holes.
Right now, I'm taking this unique combination of skillsets and giftings and turning my brain power toward helping small business owners and professionals navigate this new AI-enhanced landscape successfully.
In the coming weeks, you'll see me roll out a suite of offers to help you no matter what stage of the AI journey you're on. I'll be supporting clients within:
A low-ticket self-study program on training your AI tool of choice to sound like you
A private, done-with-you intensive where we build your Anti-Generic Brand Brain™ in Claude together + you get access to me for a month of hands-on writing support
A small-group sprint where we bolster your sales in a crowded marketplace by upleveling your offer, nailing your marketing channel, and training one specific AI tool to support your workflows; and
My brand-new Strategic Advisory services where we work together in a one-to-one format so you have support to start using AI effectively and become the BEST, most relevant, most sought-after professional in your field
Specific details around each of these offers will be released in the coming weeks, but I'd love to know what looks most appealing to you right now.
Send me an email and share which of these offers feels like a fit for you.
And remember, you have a soul and a spirit that AI can never touch.
We train the tools to work FOR US. We never work for them.
To your success,
Anna
P.S. Make sure to hit reply and let me know your thoughts on this message. I read and respond to every note.