When I started out in business, I did this part ALL WRONG.
I remember when my first coach reviewed my About Page and told me to hide it IMMEDIATELY (talk about a blow to the ego). And I was an English major and licensed attorney, highly skilled and trained in the art of writing persuasively.
The thing is, I just didn’t know what I didn’t know! Copywriting is a special skill set that very few people have mastered. Once I realized just how important it was - and how crucial it could be to my company’s bottom line - I set out to learn EVERYTHING I could about creating compelling messaging - you know, the kind that gets your ideal clients to click that “BUY” button!
Once I incorporated the things I learned about powerful and persuasive copy into my website and emails, things turned around quickly!
I went from making $50 in my first year of business (gonna give myself props here for not giving up!) to consistent five-figure months, to $100k+ business while still working full time! *I'm now full-time in my business, but I wanted to see RESULTS before I made that leap!
Now, before people even get on a sales call with me, chances are that they’ve already decided to work with me. My copy sells my services before I ever even say “Hiya” to my new clients.